You’ve probably noticed that things are looking a little different around here. When I launched this blog last fall, I thought for a long time about a name. I had originally started blogging back in 2013 and everyone was all about the cutesy names (guilty: Tea & Sequins was my OG blog). That didn’t seem to fit anymore, but I also didn’t feel important enough to go the route of <insertyournamehere>.com. I think I’m pretty cool, but I’m not sure the name Kaitlin Hughes would have people coming in droves. I eventually settled on Sundays in Stripes because 90% of my wardrobe is stripes, and I liked the laid back feel.
Recently, I’ve really been feeling like I want to put more into this blog. I felt really energized after attending a blogger meet up last week, and it was admittedly very cool when a recent swim suit picture I posted got a huge response. It made me step back and think “Wow, maybe I really could do something with this.” I started listening to some podcasts and webinars all about blogging and instagram, and the topic of building your “brand” came up over and over.
The idea of my identity and social media presence being a brand still seems a little ridiculous to me (hence the quotation marks), but some of that just comes from fear. Aren’t brands just the huge time bloggers or people that actually put out product? Does having a brand suddenly mean you have to take a business approach to everything? Am I important enough to be a brand? I’m realizing that having a business strategy is a huge aspect of turning this hobby into a money-making venture, but having a brand also just helps to give you an identity. So who am I?
When I started to think about who I am and who I want to connect with, the same few words kept coming to mind- average, normal, regular. There’s nothing about me that’s really out of the box. I live in your average big city (I mean, it’s the best city, but still) where I make an average income and am in your average husband/wife relationship. I shop in your average stores, wear your average dress size, and experience your average insecurities. I like to spend my free time exploring the city, browsing my favorite stores, and going to my barre class. Nothing is really that different, and, yet, it’s a pretty great life. And who do I want to connect with? Women just like me! Women who work jobs, go home to families, and experience all the same day-to-day BS but have an interest in making their lives bigger, better, and more beautiful.
To me, “average” isn’t a bad or unappealing word, but, you know, you’ve gotta make it sound a little snappier. So here it is! I hope that Exquisitely Average can be a place where you find things you want to wear, places you want to go, and activities you want to do. However, I also want it to be a place where you can feel good about your “average” body, your home that isn’t quite ready to be on the cover of a Pottery Barn catalogue, and even your boring Saturday night watching 5 consecutive hours of “The Golden State Killer: It Isn’t Over.” (Oh, that was just me?) Mainly, I want it to be a place where you don’t feel like a failure just because you don’t own a home or you didn’t make it to your workout classes this week. Our world is so jam-packed with all these things you could be doing that you feel like a failure if you didn’t do it all. Well, guess what, it’s okay to just be average and not superhuman sometimes. It just helps to add some fresh flowers or a swipe of lipgloss to make it feel like you’ve got it all together.
I’m hoping that this revamp makes me feel more empowered to bring you the content I want to show. I tend to be an open book, but I hope this blog makes me feel more authentically me. I hope you’ll follow along and see how average doesn’t have to be boring!