I’ve been thinking a lot about brands I love and what it means to support a brand. I think most of us could look back to any point in our life and recall the it brand of the moment. (Ahem- grade school: Limited Too, Middle School- Abercrombie, High School- Hollister.) I remember popularity was always tied to exclusivity, and you were meant to feel left out if you didn’t (or couldn’t) shop at that store.
Fast forward 20 years and- big shock- a lot of fashion can feel the same way. Fortunately, we’ve made some major progress in the past few years with major retailers extending their sizing and more budget-friendly retailers taking over the marketplace. Personally, my style has always revolved around big-time retailers, like Nordstrom, J. Crew, and Old Navy. For me, there’s definitely a sense of comfort in returning to familiar retailers since 1.) I know their pieces reflect my style and 2.) I know exactly what size I wear.
When Joriki, a new yoga apparel company in Chicago, reached out, I was admittedly a little hesitant. I love the idea of supporting small businesses, but I also feel a little anxious knowing sizing can run small. Plus, the owners are usually there, and who wants to walk out without buying when you know how much effort they’ve poured into their business! However, I learned more about their mission of “Look Forward Give Back,” and I loved that each collection was tied to a specific charity. That’s right- Joriki donates a portion of its proceeds to a specific charity based on what you buy! How can you not love that?
Alright, I might get myself in trouble here, but I have another reason for exploring new yoga apparel companies- I hate Lululemon. Hate it hate it hate it. I’ve never bought a single item from there, and here’s why- they’re a company that prides itself on exclusivity. Back in 2013, the CEO created a furor by going on national tv and implying that some women’s bodies just weren’t meant for Lululemon. A casual glance at the website this morning showed that pants still only go up to a size 14, and I remember anything above a size 8 being tucked away the one time I did set foot into a store. Here’s the thing- I don’t expect every brand to offer extended sizing. I shopped at J. Crew and Loft for years before they began offering more sizes. However, I won’t support a brand that prides itself on keeping plus-size ladies (or anyone) out of their stores. Maybe Lululemon’s culture had changed in the past few years, but it’s hard to win me back once you’ve stood on a platform like that. (End rant.)
I had an amazing experience at Joriki, and I’m proud that their pieces are now part of my workout collection. Amanda, one of the owners, was absolutely amazing to work with, and she helped me find pieces that were within my style and comfort zone. I’ve already worn them to a few Pure Barre classes, and I love the quality and fit. Plus, I love knowing that my money is supporting local business and charity at the same time!
Joriki has an awesome website (yay!) where you can shop all their pieces. They also have a store in Chicago’s Humboldt Park neighborhood where you can shop through appointments. (Head to their IG page for contact info to make your appointment!) They’ve been generous enough to offer a 10% discount to all my readers using code KAITLINHUGHES. (Sadly, the Chicago print leggings are excluded since they’re so popular. I’m sorry!) So, if you’re looking to buy some kickass workout clothes while supporting great causes, look no further! Joriki has got you covered.
(Note- I was given a discount on a few items, but I would have bought regardless since it’s a brand I believe in!)