I’ve never gotten particularly invested in a blogger clothing line launch for a few reasons. Sometimes, I appreciate the blogger but don’t necessarily share their style, or the items are only available online which makes it difficult when I’m not familiar with the brand yet. However, the biggest reason I don’t get too excited is because of the sizing issue. I’ve written before about being in a weird size place (a little bigger than average but not quite plus size) as well as my frustration with trying on dresses. When those two worlds collide, I usually stay far, far away.
I assume the reason most bloggers (especially those who launch without the backing of a major brand or store) can only offer limited sizing is because it costs more to produce extended sizes. I think that’s a completely valid reason, and I can see where companies wouldn’t want to invest more money until the line proves profitable. I’m sure it’s also challenging to design items that would be flattering for women of all sizes and shapes, and, again, there’s that pressure to sell sell sell.
I saw the Lookbook for Julia Engel’s Gal Meets Glam collection at Nordstrom, and I loved how the line was quintessentially her. Of course she designed a dreamy collection of dresses that make you want to run off to Charleston for the summer! There were a few that caught my eye, but I wasn’t necessarily planning to shop thanks to said reasons above. However, when the line went live on Nordstrom, I was stunned to see those elusive extended sizes offered! I tend to be a 16 in form-fitting dresses, and I was absolutely elated that every single dress was suddenly an option for me. I probably would have taken them all home, but this dreamy lilac number really stood out. Unfortunately, my scoliosis is doing a bit of a number on the front buttons, but I’m hoping it’s nothing some tailoring can’t fix.
So, thank you Julia Engel and Nordstrom, for giving more ladies access to the styles we all want. It’s not a perfection solution by any means, but this would be a very welcome trend to continue.